Managing Your Customers

Not all customers are good for your company. This comes as a shock to many business owners. No wonder. Usually when you start out you're so desperate for work you'll take anyone who walks in the door. 

But at some point that attitude slows your company's growth. 

And that point is sooner than most CEO's realize. But the truth is not every customer is right for every business. Do you think people who shop at Tiffany's would be the right customers for WalMart - or vice versa? Yet both companies do well by serving the right customers for them.

This eBook will give you a simple but very practical process for determining which customers you should be serving and how to grow your company with only the best customers for you.